Updated: Aug 23, 2021
I was offered a food concession at a new nightclub and live music venue that was being opened by an acquaintance.
Not wanting to miss out on a good business opportunity, I decided that bagels would be the best product to exploit.
I went to the neighborhood launderette where I knew the owner also owned and operated a large-scale wholesale baking business.
I told him I was interested in a range of flavored bagels and he took out a notebook and began writing the prices on a sheet of paper.
Looking over his shoulder, I was shocked to see how expensive the prices were.
He handed me the sheet of paper and I scanned the prices looking for the least expensive one, which would obviously be the plain bagel.
I was flabbergasted as I read the price: one euro.
Doing some quick calculations in my head, I figured I'd have to sell my bagels for four or five euros apiece to turn a profit.
I turned to the man and politely inquired why the bagels were so costly.
Shocked at my question, the man confidently said I wouldn't be able to find bagels anywhere that cost a mere one euro...per dozen.
Seeing how I didn't realize that the prices on the sheet were per dozen and not per piece, I casually said that my remark about the man's bagels being so expensive was meant sarcastically and indeed his prices were the lowest in town.
We shared a laugh and shook hands on our prospective partnership.
Then I woke up.